New Ways Of MINI To Attract Buyers

MINI – A new marketing strategy was tested by a small British car manufacturer, MINI. Manufacturers are now under the umbrella of the Group Bayerische Motoren Werke (BMW) that provide flexibility to the buyer to choose the look or outfit cars to be bought.

As reported by autoevolution.com and worldcarfans.com, Tuesday, November 8, 2011, MINI offers a service that is customized alias personal to prospective buyers of MINI cars. Through a service called MINI Yours was the buyer does not have to bother anymore to add accessories and other finery that car look different.

“Consumers can change the look of the MINI choice according to their tastes, colors and exclusive designs, as well as different material than before,” said Jochen Goller, Director of MINI.

Still related to the MINI program’s services also provide a package of MINI Avenue, which is a special edition MINI cars with exterior and interior ornamentation that is custom. There are two colors that are offered to the exterior, namely Highclass Grey and Laguna Green Metallic.

“Still on the interior, the MINI using a wheel size 17-inch double cross,” the second page was written.

As part of the cabin has to offer leather upholstery Satellite Grey Soda Lounge combined with black carpet. Steering wheel wrapped with class one Leather with two different color shades of sport.

The limited edition version was inspired mat Goodwood, MINI Soho, Clubma Hampton and London 2012. All the celebration featured a car with a unique makeup of a typical but with a limited number. Apparently enthusiasts of  it is event  always booming. – MINI